This past Wednesday me and a couple of my friends from my marketing class heading to Olympia West for the annual Marketing Week Live event in London. This was introduced and recommended to me by my marketing professor, Caroline Walsh. She mentioned that this would be a great opportunity for those of us wanting to go into the field so that we could experience and learn a little bit about the career. I went to the event on its last day and arrived at the conference a bit later in the day because I had class in the morning. Regardless of this time constraint I was still able to make it to a few of the last workshops. The first one I attended to was called "You're Dumber Than You Think You Are," the next, "Connecting Audience Understanding to Brand Outcomes," and the closing workshop was, "Marketing: The Sh*t That Matters and The Sh*t That Doesn't." All of which were very interesting to sit through. Here are a few pictures from the event:
*I registered for the event as an influencer, as instructed by my professor, in order to get free access into the conference. This is because MW Live charges students for entry.*
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AuthorHi, I'm Erica. Please join me as I spend my spring semester in London! Archives
May 2018
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